Let’s say you’ve done all the fundamentals to integrate social media into your business and marketing. You have a Facebook page and have worked diligently to grow your fan base. You tweet consistently and work to engage your followers. Perhaps you are a regular on LinkedIn and participate in Groups. If [...]Continue Reading →
Do you ever sit back and dream big for your business? And set aside time to think about how your business is handling new technology and tools in ways that will create real separation between you and your competition?
If you’re not, your business is probably not developing as [...]Continue Reading →
Excellent organic SEO is the Holy Grail of online marketing for businesses around the world. The top performing companies online understand this and spend millions of dollars optimizing every page, post, tweet, video, and back link to ensure they maintain their competitive advantage. The question is, how [...]Continue Reading →
Too many small businesses don’t understand how to effectively use social media and therefore make the mistake of thinking it’s unnecessary. These businesses are missing a tremendous amount of opportunity and keeping their business from reaching its full potential. The truth is, social media can produce an excellent return and does for [...]Continue Reading →
1. Recognize the changing landscape and adapt.
2. Die a slow and miserable death.
Most tend to lean towards #1.
Whether you’re a large corporate brand like Audi, IBM, or Sprint, a regional business, or a small [...]Continue Reading →
Why is it that I still attend conferences, networking events, and even my own education sessions and meet numerous “social media managers” who have been hired by companies, both big and small, and have little or NO social media marketing experience? I see it virtually every day by restaurants, Continue Reading →